Kiddiwinks Blog
Celebrate female representation in LEGO sets this Women’s Day. Let’s face it, 2020 has been a rollercoaster ride we’d all rather get off, but one thing we think it has offered is some pause for thought – a big ask in today’s fast-paced, demanding world. Women’s Month and the representation of women and girls in […]
For Women’s Month we wanted to highlight 5 female AFOLs (Adult Fans of LEGO), or better yet 5 AFFOLs (Adult Female Fans of LEGO), who are doing amazing things with our favourite brick. Alice Finch Alice Finch’s motto might as well be “Go big or go home”. Inspired to start building with LEGO bricks when […]
As the saying goes: Give a girl a LEGO® set and watch her become a world-renowned engineer. At least that’s the version we’re sticking with, given that today is Introduce a Girl to Engineering Day. We know you’ve heard it before, but we’ll say it again: Women are under-represented in the engineering sector both in […]
LEGO® play has always been a joyful and imaginative building experience for both girls and boys. But while many sets that boys could identify with were developed over the decades, it took The LEGO® Group several attempts to come up with a girls range that worked. In fact, 90% of the LEGO® customer base before 2011 […]
LEGO® play is by no means reserved for boys. This couldn’t be better demonstrated than in the fact that Kiddiwinks’ own founder is Bryony Poulter, who herself grew up building LEGO® sets. This Women’s Month, we get talking to her about her insight into the wonderful world of LEGO® bricks. Why do you love LEGO® […]