Kiddiwinks Blog
As the saying goes: Give a girl a LEGO® set and watch her become a world-renowned engineer. At least that’s the version we’re sticking with, given that today is Introduce a Girl to Engineering Day. We know you’ve heard it before, but we’ll say it again: Women are under-represented in the engineering sector both in […]
LEGO® play has always been a joyful and imaginative building experience for both girls and boys. But while many sets that boys could identify with were developed over the decades, it took The LEGO® Group several attempts to come up with a girls range that worked. In fact, 90% of the LEGO® customer base before 2011 […]