Adults Welcome The LEGO Group

90 Years of LEGO® Play

It’s a household name that seems to have been around for ever. Yet, how much do we actually know about our favourite toy… Ole Kirk Kristiansen, a Danish carpenter by trade, found his business badly affected by the Great Depression of the 1930’s. Gifts for neighbouring children were luxuries beyond the budget of the struggling […]

The LEGO Group

What’s green about LEGO® bricks?

The LEGO Group’s commitment to becoming more sustainable goes to the heart of the matter: the LEGO® brick. Together with a dedicated team of scientists and a $150-million investment, they’re on the hunt to change the recipe to their trusty LEGO® brick to use only plant-based or recycled materials. How far have they got in […]

LEGO® Star Wars™ The LEGO Group

The day LEGO® Star Wars™ was born

2019 marks 2 decades of LEGO® Star Wars™, that’s 20 years of awesome galaxy fun!   It all began when LucasFilms and The LEGO® Group officially joined forces back in 1999 to release the first LEGO® Star Wars™ sets the year that the film Star Wars: Episode I – The Phantom Menace was released. This […]

The LEGO Group Women of LEGO®

The day The LEGO® Group turned its focus to girls

LEGO® play has always been a joyful and imaginative building experience for both girls and boys. But while many sets that boys could identify with were developed over the decades, it took The LEGO® Group several attempts to come up with a girls range that worked.  In fact, 90% of the LEGO® customer base before 2011 […]