Adults are finding that losing themselves in a LEGO® build helps reduce stress and anxiety levels.
It’s certainly no secret that LEGO play is as much an adult pastime as it is for kids. In fact, even big stars like David Beckham have recognised the calming effects of building LEGO sets. In an interview with The Guardian in 2014, Beckham said, “I think LEGO sometimes helps to calm me down.”
“It’s nice to have something completely different from my job, where I’m not thinking so much but can get really focused and forget about everything else,” explains Peter Mordecai, in an article in the Metro about the anxiety-reducing effects of LEGO play.
Dan Jarvis, who is another AFOL interviewed in the article, explains, “I go in the loft and I can forget about all the troubles in the world and I totally relax. And that’s my stress relief really.”
Yet another fan, Jack Daubey, observes that his LEGO hobby helps him to reset: “It’s something creative that also helps you clear your mind and that really works for me.”
Build your escape
“Build your escape” is an attempt at reaching the adult LEGO fan base to communicate the potential psychological benefits of building with LEGO bricks. Its suggestion: skip the yoga, and lose yourself in the process of building a LEGO set you can relate to.
Here are 4 ways LEGO play can help you zen out:
It demands your undivided attention – leave your phone in the other room and focus on the task at hand.
It helps you harness mindfulness – and encourages you to let go of any difficult or stressful experiences.
It boosts your creativity – and helps you see things from a different perspective.
It is precision based – it’s a great way to find control and remind yourself of your capabilities.
A new LEGO theme…?
Just last year, The LEGO Group’s Creative Play Lab launched a crowd-funding project through IndieGoGo for a concept they call LEGO FORMA – a LEGO-based set that combines LEGO building and mechanisation with colouring activities for adults looking for hobbies that lower stress levels and promote mindfulness. The models are a variety of fish using just under 300 LEGO parts and a customisable “skin” which you colour in.
The description summarises it as “a premium LEGO experience for adults looking for a simple, fun way to disconnect from their screens and reconnect with their creative side.”
The crowd-funding campaign was so successful that the company managed to raise 1334% of their original goal. We will soon see whether or not fans find the sets successful at assisting them to destress.
Whether you sit down to enjoy an instructional build, prefer to free build or create your own LEGO model, it seems that the stress-relieving benefits of LEGO play for adults is one well worth paying attention to.
Women’s Month may be over, but we’re not finished celebrating women. We wanted to highlight 4 female AFOLs (Adult Fans of LEGO), or better yet 4 AFFOLs (Adult Female Fans of LEGO), who are doing amazing things with our favourite brick.
Alice Finch’s motto might as well be “Go big or go home”. Inspired to start building with LEGO bricks when her children took up the hobby, it wasn’t long before she knew that building with LEGO bricks was for her. Her first model was the Hogwarts Castle – 400 000 bricks later!
Aside from building models for a living at her company Bippity Bricks, Finch also contributes to a range of social projects including Women’s Brick Initiative (WBI) which began in 2018 in collaboration with Shelly Corbett and Jacqueline Sanchez. WBI aims to inspire girls and women to build with LEGO bricks.
We want to demonstrate that the simple plastic brick can be used in a variety of creative ways beyond traditional building.
Alice Finch for WBI
We love her recent project for the United Nations Refugee Agency which highlights the plight of refugees worldwide.
She has also been a part of the production of a range of LEGO-related books as an author or featured builder, including The LEGO Architecture Idea Book and LEGO Awesome Ideas.
Mariann Asanuma had wanted to be a LEGO Master Model Builder since childhood. Her determination and talent mean that not only has she worked at LEGOLAND California, but she has since gone on to create her own company, Model Building Secrets, building, writing and supporting LEGO and LEGO-related projects.
Her work ranges from custom builds to replicas, on site building events to picture mosaics and so much more.
In 2018, the young and talented Michelle Thompson beat over 7000 applicants to become a LEGO master builder at the LEGOLAND Discovery Centre in Birmingham, UK. Her background as an HR assistant might seem somewhat unrelated, but as Thompson points out, she’s built LEGO models all her life and it so happens that General Manager Amy Langham was blown away by Thompson:
“She’s creative, she loves LEGO and she can build – it’s what many people brought to the table but Michelle went beyond what we hoped for with this infectious ability to excite and engage others. She really is the perfect person for the job and worthy of the Master Model Builder title.”
“LEGO has always provided me as an outlet for my creativity, especially as a child. Now I hope to inspire and inject the same passion I’ve conjured up over the years to many, many others,” she told What’s On Midlands.
Her role as the official Master Model Builder will entail constructing displays, curating exhibitions and sharing her infectious passion for LEGO building with young and old fans alike.
If you were ever in doubt as to just how creative one can get with a LEGO brick, you’ll doubt no more once you’ve laid your eyes on Veronica Watson’s creations. As a LEGO Master Model Builder for Westchester, UK, Watson uses LEGO bricks as her art medium. She’s well known for recreating iconic scenes using LEGO bricks such as Picasso’s Guernica, Beyonce’s Lemonade album and iconic tennis player Serena Williams in action on the court.
Having graduated with a degree in architecture, the young master model builder applies her technical skills to the brick.
There is definitely a big crossover between architecture and LEGO. Ironically, I don’t typically build architecture-themed models.
Watson to autodesk.com
Just like all of us amateur builders, Watson admits that a brick separator is a useful tool to own: “One thing that’s pretty handy is a brick separator… it basically just saves your fingernails.”
Got any other suggestions of women in LEGO we should be following? Leave your suggestion in the comments below.
It’s a common saying in most circles these days, used when someone is confronted with a problem that needs solving. For the most part, it’s true. There’s an app to measure your sleep cycle, an app to help you navigate from A to B, an app that orders your favourite takeout foods and an app that books cheap holiday accommodation. Then there are the gaming apps like Angry Birds, Pokemon Go!, Fortnite and more that keep us, and particularly the younger generation (who are increasingly known as the app generation), entertained for hours on end.
And so it seems that kids of this technological age are playing less with physical toys and more by using tech devices. How does a toy company like The LEGO Group, with its core focus on the physical building of bricks, respond to this change in how kids play?
Time to bridge the gap
It’s widely known that LEGO play has far-reaching developmental benefits for kids: fine motor coordination and problem solving, teamwork and organisational skills, just to name a few. But enticing a technological generation into physically building a LEGO set requires some innovative thinking from the group.
Enter LEGO Hidden Sides. It consists of eight core sets that make up different scenes in the little town of Newbury where two young bloggers Jack and Parker live. But, all is not what it seems. Build one of the sets, then download the free augmented reality app to your smart phone, aim it at the set and you’ll soon see what Jack and Parker already know: that Newbury is under threat from the paranormal world. So begins the task of ridding the little town of ghosts by solving puzzles that require interacting with the built sets along the way.
The app superimposes the ghost world over the LEGO sets via the phone’s screen, animating objects, adding a few ghostly characters and connecting what’s happening on the screen to the physical sets.
Not really LEGO play?
But criticism from some, including Fast Company writer Mark Wilson, is that the app gets in the way of real play. Wilson references the theory of play by Dr Peter Gray which argues that it should be self-chosen, imaginative, with less structure and rules, where the means are more valued than the ends and where play involves an unstressed mind. What Wilson doesn’t acknowledge is the need for a bridge between the technological and the physical.
Hidden Side intentionally brings the concept of app-ification into LEGO play as a way of reaching a new group of kids already thoroughly immersed in technology. Through this, The LEGO Group aim to entice even more kids to get building than ever before.
New territory for The LEGO Group
The app itself has also been criticised for being too simplistic. In the past, The LEGO Group has started with something simple, reworking it later based on user feedback: a trait that endears the group to its fans.
In fact, The LEGO Group has promised frequent updates for the app, adding in new objectives and challenges, thereby growing in its facilitation of imaginative play. This means that your LEGO set essentially gets an “update” too, which is an entirely new concept for LEGO sets. It’s a great base from which to engage new LEGO fans from generations Y and Z and draw them into the wonderful world of LEGO play.
Not all review feedback about the app has been negative. Alice Clarke of Sydney Morning Herald observes that, “The star of the show is undeniably the physical LEGO, but this is certainly the company’s best app to date.”
And that’s what we want. An app that allows for what Professors Howard Gardner and Katie Davis, authors of The App Generation: How Today’s Youth Navigate Identity, Intimacy, and Imagination in a Digital World, call an “app-enabled” child. This is when an app facilitates expansive thinking and new possibilities, rather than one that controls or restricts how they behave, making a child “app-dependent”.
Will we see changes to the LEGO Hidden Sides augmented reality app? It’s likely, yes. As it is now, this new theme is a step in the right direction and one we believe will help to engage the younger generations in the magic of LEGO play.
Shop LEGO Hidden Side sets in any of our four shops or online at kiddiwinks.co.za
2019 marks 2 decades of LEGO® Star Wars™, that’s 20 years of awesome galaxy fun!
It all began when LucasFilms and The LEGO® Group officially joined forces back in 1999 to release the first LEGO® Star Wars™ sets the year that the film Star Wars: Episode I – The Phantom Menace was released. This happened to be the first significant intellectual property licence The LEGO® Group ever signed, marking the beginning of its rise from financial doldrums. However, according to Netflix documentary The Toys That Made Us, The LEGO® Group grossly underestimated the theme’s popularity in that first year and sets sold out within a few weeks. So, in 1999, many fans of the theme struggled to find the sets worldwide. Talk about a let down! Determined not to make the same mistake twice, The LEGO® Group released far more sets in 2000 but hadn’t taken into account that no film release would take place that year. Needless to say, they were left with the opposite problem in 2000: a surplus of sets.
It took a few more years for the group to develop a deeper understanding of just how cyclicle the demand for LEGO® Star Wars™ was but ultimately, the success of the theme has meant that it has renewed its agreement with LucasFilms twice between 1999 and today, with the current agreement coming to an end in 2022. No prizes for guessing what the likely decision will be on renewal!
A collector’s item
To date, over 700 sets have been produced. While the general LEGO® Star Wars™ collections have proven massively popular, it’s the subtheme Ultimate Collector Series (UCS) which has truly defined the theme. These sets have had collector value from the beginning. They tend to be larger and pricier; more a display set than a toy you’d play with.
In 2000, the first two UCS sets released were the TIE Interceptor 7181 and the X-wing Fighter 7191. Even though UCS sets wouldn’t typically come with minifigures in subsequent releases, the X-wing included a minifigure of R2-D2. It’s become one of the most iconic of the UCS sets ever released. On a side note, did you know that R2-D2 is also the character that appears most often in the LEGO® Star Wars collection.
Other significant UCS sets worth mentioning:
The Death Star 75159 (2016), which happened to include all the characters necessary to re-enact almost any scene occuring at the Death Star in any of the films.
The Motorised Walking All Terrain Armored Transport (AT-AT) 10178 – which you programme so that it can walk forwards or backwards.
The Millenium Falcon 75192 – the largest set of any LEGO theme to date. This megalith contains a whopping 7541 pieces.
LEGO® Star Wars™ in South Africa
When it comes to releases of new LEGO® sets in South Africa, our smaller market and, perhaps, relative remoteness on the map, tends to mean we typically see rather lengthy delays before we can get our hands on them. So, it’ll come as no surprise that back in 2011 when the UCS Super Star Destroyer 10221 was released, it was only in early 2012 that Kiddiwinks received its first 3 boxes. It happened to be a rather large box!
“The Super Star Destroyer was one of the biggest sets we were getting up to that point and it was taking a big chance that it would sell,” reminisces Kiddiwinks owner, Bryony Poulter.
“I decided to be bold and order 3 of the sets. They came and we sold 1. I thought, great, they’re going, this is something special. Remember at R4830, it was pricey in early 2012!”
Then, LEGO® South Africa offered Bryony the opportunity to order a few more, which she quickly accepted, only to realise too late that “a few” was actually 18 more sets. Given the nature of the order, Kiddiwinks had to make good on payment right then.
“I scraped together to pay for these sets and then they sat, and sat, and sat!”
Just 3 UCS Super Star Destroyers sold that year, and another 3 in 2013. The rest continued to sit over several months, gathering dust and serving as a reminder to Bryony of her mistake. But in late 2014, South African LEGO® fans caught wind of the UCS craze and its investment potential. Unbelievably (and much to Bryony’s great relief), between August and December 2014, the rest were sold.
“I could have sold another 18 if I had them, but they had been discontinued and I could not get any more.”
There’s no doubt that the theme’s impact on fans and small, passionate suppliers alike (often the same people, by the way!) is entwined with the main story itself, turning this exciting LEGO® theme into an epic tale of anticipation, passion, frustration and excitement.
The LEGO® Star Wars™ story is certainly far-reaching. It began a long time ago in a galaxy far, far away…
As the saying goes: Give a girl a LEGO® set and watch her become a world-renowned engineer. At least that’s the version we’re sticking with, given that today is Introduce a Girl to Engineering Day.
We know you’ve heard it before, but we’ll say it again: Women are under-represented in the engineering sector both in South Africa and worldwide. To quote WomeninTechZA: “Only 23% of tech jobs are held by women in South Africa – out of 236 000 ICT (tech) roles, women occupy 56 000 of them.”
Thankfully, we’ve made some progress over the past few decades – in no small part due to the strong women who have fought to stay in the field today. It’s thanks to them and a growing awareness that real gender equality is about challenging misguided and antiquated assumptions about what men and women “should” and “shouldn’t” do, and focusing instead on one key thing: ability.
It’s not like girls aren’t doing something about the bias themselves. They’re outspoken, proactive, often more insightful than the grown-ups. A few years back, we received a letter from a young girl who challenged us to drop our “Girls” category. We heard her and made the changes. And we’re not alone in receiving requests along this line. In 2014, a young girl by the name of Charlotte wrote a letter directly to The LEGO® Group:
Dear LEGO company,
My name is Charlotte. I am 7 years old and I love LEGOs but I don’t like that there are more LEGO boy people and barely any LEGO girls. today I went to a store and saw LEGOs in two sections the girls pink and the boys blue. All the girls did was sit at home, go to the beach, and shop, and they had no jobs but the boys went on adventures, worked, saved people, and had jobs, even swam with sharks. I want you to make more LEGO girl people and let them go on adventures and have fun ok!?!
Since 2014, The LEGO® Group appears to have taken this request to heart but with an important caveat: they’re not about being gender-neutral, rather, they strive to be gender-inclusive. Simply look to the LEGO® Ideas Women of NASA set and the LEGO® DC Super Hero Girls™ sets released in 2017 as evidence.
It makes sense and is perhaps a small part of a broader picture. The main point is that there is no reason a young girl shouldn’t build whatever LEGO® Technic set her heart desires; or learn to programme Vernie the Robot, or indeed, build the LEGO® Architecture Taj Mahal.
LEGO® play is a great source of skills development and girls should have the same opportunity to develop these skills. Getting lost in a LEGO® build is engaging, creative and problem-solving, no matter your gender. It’s the type of play that encourages our kids to develop vital skills needed to become good engineering students later.
A case in point: LEGO® Technic should be considered as important a theme for girls as it is for boys. With pneumatics, motors and gears involved in each build, this is a great challenge for anyone eager to take it on. It’s all about a challenging, yet rewarding, LEGO® experience, certainly not reserved for one gender.
It’s up to individuals in communities like ours to take vital steps towards this equality among our children. It entails having strong role models such as can be found in our local LEGO® User Groups and burgeoning organisations like Africa Teen Geeks and Women in Tech. We need to up our encouragement as parents and get our girls involved in awesome programmes like FIRST LEGO® League or LEGO® robotics classes when they come along.
Let’s band together to change the perception around what LEGO® sets and themes are available to our girls. After all, that young female LEGO® fan could go on to help change the world, solving one tech problem at a time.
Spend hours making pretty with LEGO® images and sand art. Get a complete kit of four LEGO® pictures,9 phials of coloured sand multiple sand art tools.
Get book smart
For the avid LEGO® fans, find a range of books in store and online! We love the exciting LEGO® Friends Jungle Rescue – a story about Mia, Emma, Andrea, Stephanie and Olivia’s jungle camping adventures. For the factual-minded, there’s Great LEGO® Sets: A Visual History and for those burgeoning LEGO® buildersLEGO® Awesome Ideas unlocks the secrets of LEGO® building and shows you how to create a world from your imagination.
There’s nothing more fun and silly than a good old BrickHeadz. Get your favourite characters, or even better, build a caricature of yourself with the awesome Go Brick Me set.
The Kiddiwinks LEGO® brand might have been solidified in 2002, but the truth is our LEGO® passion began long before that.
During her childhood in the 1970s, founder Bryony Poulter played with her treasured LEGO® sets, a piano, a milk truck, forklift and a family of people who had round faces and little knobble hands.
“Some of my earliest memories involve creating fantasy worlds with our treasured LEGO® sets.” – Bryony Poulter, Kiddiwinks founder
When her first child was five years old he had fallen in love with trains. After trying model railway sets unsuccessfully, Bryony heard of the LEGO® System 4561 Railway Express which she set out to track down.
After trying every store in Cape Town without luck, she went straight to the suppliers, LEGO® South Africa. While they couldn’t supply direct to the public, they suggested she contact a certain shop. However, they too were unable to assist her. Unwilling to accept this as the final word, Bryony created a proposal which she presented to LEGO® South Africa – to trade as a mail order business supplying LEGO® products to the public.
At that time, Kiddiwinks was a kids’ clothing business, creating original designs sold mostly in craft markets over the weekend. But that would soon all change. After a lot of persuading, LEGO® South Africa finally gave in and it was time for Bryony to spring into action.
“Our first order was, indeed, our train with all its accessories.”
“There was a minimum order quantity at that time and we took orders from people until we had half that amount, and then agonised over how to make up the necessary figure to place the order.
“We started the business because we couldn’t purchase a LEGO® set that we wanted. But, over time, we realised that there was a gap in supply. Many people in the Southern Suburbs struggled to find the LEGO® products they wanted.
“This was the driving force for so long – to source and supply sets that people were looking for.
“As more and more businesses started stocking bigger ranges of sets, it became more important to grow a family of customers based on a mutual passion for a product.”
A few of the Kiddiwinks family’s favourite sets over the years
The launch of an online store came next in 2004 – the first time LEGO® products were offered online in South Africa. The next year, online orders became possible to collect from the very first LEGO®-only shop, operated solely out of the Poulters’ garage, which served as storage and showroom all at once.
The Kiddiwinks brand soon became the go-to for great LEGO® sets, offering more than just product, but experiences too. In 2006, they launched the LEGO® Education products, allowing home schools and individuals to get the products into their homes. No one else in Cape Town sold the education products then and this is still the case today.
It was around this time that Kiddiwinks got involved in the coaching and mentoring of the FIRST LEGO® League teams, opening the doors to the robotics offerings. In 2006 alone, Kiddiwinks entered four teams with three qualifying for nationals.
Kiddiwinks had expanded so well, that in 2007, they started supplying LEGO® products wholesale to small businesses.
The Kiddiwinks mail order-turned-online LEGO® supply business lasted for almost a decade before Bryony decided to take the plunge into retail in 2011 with the opening of their Palmyra Junction shop. This was in part driven by a dip in online sales that Kiddiwinks had seen – presumed to be due to the increasing competition in the online space.
“With my mother predicting the doom and gloom of financial failure, I signed a lease for a shop in a very surreal moment.
I still sometimes feel like I am playing shop-shop.”
The passion for LEGO® products has continued through 18 years of Kiddiwinks. Not only has the entire family become involved with Kiddiwinks – from grandparents to grandchildren – but they are all as enthusiastic about this magic brick as they were on day one.
The key, says Bryony, is to never lose sight of the magic.
“LEGO® bricks hold a world of opportunity for everyone, regardless of age, gender, race, ability.
“Find the moments to create a dinosaur that looks more like a horse or build a castle for a king. Don’t be limited by the ‘I can’ts’ that the world teaches us.”
LEGO® play has always been a joyful and imaginative building experience for both girls and boys. But while many sets that boys could identify with were developed over the decades, it took The LEGO® Group several attempts to come up with a girls range that worked.
In fact, 90% of the LEGO® customer base before 2011 was made up of boys, according to reports by the company. It’s no surprise then that The LEGO® Group chief executive officer Jørgen Vig Knudstorp announced their intention to “reach the other 50 percent of the world’s children” that year.
An animated TV series of LEGO® Friends premiered in 2014. While another series Another series titled ‘LEGO® Friends: The Power of Friendship’ aired on Netflix in 2016.
The company knew there was plenty of demand for a girls range. However, previous girls ranges weren’t successful as they focused too much on the play factor, and not enough on the LEGO® brick and its element of construction, which is what appealed as much to girls as it did to boys.
After careful market research, the toy company at last introduced a girls range that worked in 2011: LEGO® Friends. The range focused on giving girls between the ages of 5 and 8 an immersive LEGO® experience that focused on “realistic role-play, creativity, and a highly-detailed, character-based world with the core values of LEGO® building.”
“What LEGO® Friends does differently is deliver the beauty, details, accessories, real world themes and need for strong interior play that the research revealed would make all the difference for girls ages 5 and up.” – Nanna Ulrich Gudum
The range was groundbreaking in yet another sense: it introduced the curvy doll-like minifigure that LEGO® research suggested girls could identify with, focusing on five characters in particular: Andrea, Emma, Mia, Olivia and Stephanie.
These friends would adventure in their hometown of Heartlake City. Each character has her own interests and strengths such as animals, performing arts, invention and design.
LEGO® Friends came under some criticism for its seemingly limited role-play for girls to which the company responded by introducing a new range of sets for the characters offering a more diverse range of activities, including a veterinarian centre, an adventure camper and a tree house to name a few.
Even with this criticism, the overall response to LEGO® Friends exceeded the company’s expectations in its first year.
“[I]t has been amazing to experience the enthusiastic welcome, which consumers have given the new range, as well as know that we through LEGO® Friends have managed to introduce LEGO® play to millions of girls who had never received a LEGO® product before,” said LEGO® Chief Marketing Officer, Mads Nipper.
Find the amazing LEGO® Friends range at Kiddiwinks online shop or at our four stores!
What do you think about the LEGO® Friends range? Tell us in the comments below.
This couldn’t be better demonstrated than in the fact that Kiddiwinks’ own founder is Bryony Poulter, who herself grew up building LEGO® sets. This Women’s Month, we get talking to her about her insight into the wonderful world of LEGO® bricks.
Why do you love LEGO® sets so much?
Some of my earliest memories involve creating fantasy worlds with our treasured LEGO® sets that were then carefully packed back into their boxes. I had a piano, a milk truck, forklift and a family of people who had round faces and little knobble hands. Play was simple but all absorbing for hours and hours.
What does a LEGO® brick mean to you?
Playing with LEGO® bricks together with someone else is such an easy way for all barriers to come down. Every skill level has a place to fit in. There is no limit to the scope of imagination.
What fuels your passion for LEGO® products?
There is a bond formed between people when they sit and build together. You can make a world where you can mirror reality or create an entirely new existence. LEGO® life is simple and yet infinitely complex. Your imagination is given free rein.
2018 will be Kiddiwinks’ 18th year. What would you say has been your biggest motivator during these past 18 years?
We started the business because we couldn’t purchase a LEGO® set that we wanted. This was the driving force for so long – to source and supply sets that people were looking for. As more and more businesses started stocking bigger ranges of sets, it became more important to grow a family of customers based on a mutual passion for a product. This is the most important thing I ask for in my staff members – to display the passion for the product that more people can enter this amazing LEGO® world, and in doing so can experience the same magic that we experience every time we build.
What was it like to open your very first Kiddiwinks store?
With my mother predicting the doom and gloom of financial failure, I signed a lease for a shop in a very surreal moment. It was terrifying knowing that I had committed to paying tens of thousands of Rands every month and I was entirely dependent on people buying products. I still sometimes feel like I am playing shop-shop.
LEGO® sets haven’t always been so gender-inclusive.
Our website used to have a category called Girls. One day I received an email from a young girl who complained that this limited her LEGO® options as she felt compelled to choose sets from this category as this is what was expected of her. She said she far preferred the sets that her brother was allowed to choose such as cars and boats where there was actual construction, instead of the fantasy play of the pop stage or kitchen counter and food sets that were labelled for her. We removed the category in response to this and, in addition, sent a message to The LEGO Group asking for more construction sets with girls in mind.
If you had to choose one, what would be your favourite LEGO® set of all time?
I think I have always been more drawn by the little details in sets as opposed to the vastness of an impressive construction. The simplicity of a LEGO® duck put together with 4 basic pieces is awesome. If I have to choose, I think the set that held the most magic for me was the Medieval Market Village 10193.
Tell us one wonderful memory you have of LEGO® bricks and your family.
We went overseas in 2007 and spent a glorious week in LEGOLAND Windsor. We camped in a borrowed tent and were first in the park every day, living LEGO® bliss in all its glory. I was pregnant with my youngest and he constantly reminds us that his turn is still to come….
Kiddiwinks has been instrumental in sharing its passion for LEGO® products through LEGO® parties, LEGO® exhibitions, robotics training and competing in the FIRST LEGO League challenge. Tell us a bit about how this empowers LEGO® fans.
So often assumptions are made about LEGO® sets. There is the assumption that everyone has knowledge of the product, and yet, at probably every third party we run there is a kid who has never played with a LEGO® set before. It is presumed that LEGO® bricks are for children, and yet the scope of how the LEGO® robotics components and skills can be used in university labs is mind-blowing. Every exhibition or display reminds us of how LEGO® creations open a world for people which is unlimited in its magic.
What’s your LEGO® wisdom?
Find the moments to create a dinosaur that looks more like a horse or build a castle for a king. Don’t be limited by the “I can’ts” that the world teaches us.
Turn dreary clean-up time into a fun activity for everyone with these amazing LEGO® storage pieces from ROOM Copenhagen.
There’s no question that LEGO® sets are an absolute essential in every household. But, ask anyone who’s stepped on a stray LEGO® brick and they’ll tell you just how important it is to pick up those sneaky little pieces.
Storing LEGO® bricks and other pieces certainly isn’t as fun as building with them, or at least it wasn’t until ROOM Copenhagen introduced us to its amazing LEGO® storage units. Using the LEGO® brick blueprint, ROOM has extended the LEGO® experience to lunchboxes, drawers and large storage boxes, turning clean-up time into an awesome game of “build the oversized LEGO® bricks”.
Not only are these bricks proportionate to the LEGO® two-by-two and four-by-two bricks, they are buildable just like your normal LEGO® bricks, making them that much more appealing to your average LEGO® fan. Colours that are currently in stock at Kiddiwinks include blue, red and yellow.
As if oversized LEGO® bricks and lunchboxes weren’t enough, ROOM has also introduced the iconic LEGO® minifigure head with the trademark LEGO® smile. Open up the top and store your odds and ends, or simply use it as a cute decor accessory. You can even use the large version as a fruit bowl, as per a suggestion by ROOM!
“Though made first and foremost with children in mind, our products are sure to please parents as well as any adults with a soft spot for the LEGO® brand,” explains ROOM on their website.
The storage pieces are created with a strong focus on quality and functionality, making them ideal to add to your home. The items are BPA and Phthalate free, and no PVC is used.
Take your LEGO® adventures one step further with this awesome range from ROOM and finally get the family to clean up after themselves!