Kiddiwinks Blog
2019 marks 2 decades of LEGO® Star Wars™, that’s 20 years of awesome galaxy fun! It all began when LucasFilms and The LEGO® Group officially joined forces back in 1999 to release the first LEGO® Star Wars™ sets the year that the film Star Wars: Episode I – The Phantom Menace was released. This […]
As the saying goes: Give a girl a LEGO® set and watch her become a world-renowned engineer. At least that’s the version we’re sticking with, given that today is Introduce a Girl to Engineering Day. We know you’ve heard it before, but we’ll say it again: Women are under-represented in the engineering sector both in […]
The excitement of waking on Christmas Day to find your stocking full to bursting is the best part of the day. Here are a few amazing (if we do say so ourselves) LEGO®-themed gifts you just have to include this Christmas. Santa is bound to get a whole lot of extra credit once these LEGO® […]
The Kiddiwinks LEGO® brand might have been solidified in 2001, but the truth is our LEGO® passion began long before that. During her childhood in the 1970s, founder Bryony Poulter played with her treasured LEGO® sets, a piano, a milk truck, forklift and a family of people who had round faces and little knobble hands. […]
LEGO® play has always been a joyful and imaginative building experience for both girls and boys. But while many sets that boys could identify with were developed over the decades, it took The LEGO® Group several attempts to come up with a girls range that worked. In fact, 90% of the LEGO® customer base before 2011 […]