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The LEGO Group Women of LEGO®

The day The LEGO® Group turned its focus to girls

LEGO® play has always been a joyful and imaginative building experience for both girls and boys. But while many sets that boys could identify with were developed over the decades, it took The LEGO® Group several attempts to come up with a girls range that worked.  In fact, 90% of the LEGO® customer base before 2011 […]

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About Us Women of LEGO®

Girls love building LEGO® sets too!

LEGO® play is by no means reserved for boys. This couldn’t be better demonstrated than in the fact that Kiddiwinks’ own founder is Bryony Poulter, who herself grew up building LEGO® sets. This Women’s Month, we get talking to her about her insight into the wonderful world of LEGO® bricks. Why do you love LEGO® […]

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Uncategorised

This is how you should be storing your LEGO® collection

Turn dreary clean-up time into a fun activity for everyone with these amazing LEGO® storage pieces from ROOM Copenhagen. There’s no question that LEGO® sets are an absolute essential in every household. But, ask anyone who’s stepped on a stray LEGO® brick and they’ll tell you just how important it is to pick up those sneaky […]

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Seasonal

What to get up to in the winter school holidays

School’s out for… winter! Which means there’ll be plenty of screen-time, sleeping in and maybe just a little bit of boredom. Avoid the dreaded moans of “I’m bored” by getting your kids stuck into building that challenging LEGO® set they’ve had their eye on all term. Get engineering For the older kids, LEGO® Technic™ offers […]

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Uncategorised

Jurassic World: Fallen Kingdom brings a whole new LEGO® series!

The dinosaurs are out and they’re taking over the world! That is according to Jurassic World™: Fallen Kingdom, of course. This marks the second film in the Jurassic World trilogy – a momentous one for dino fans across the globe. Naturally, the film would be missing a puzzle piece without a corresponding LEGO® Jurassic World™ […]