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LEGO® Star Wars™ The LEGO Group

The day LEGO® Star Wars™ was born

2019 marks 2 decades of LEGO® Star Wars™, that’s 20 years of awesome galaxy fun!   It all began when LucasFilms and The LEGO® Group officially joined forces back in 1999 to release the first LEGO® Star Wars™ sets the year that the film Star Wars: Episode I – The Phantom Menace was released. This […]

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About Us

The story of our LEGO® passion

The Kiddiwinks LEGO® brand might have been solidified in 2001, but the truth is our LEGO®  passion began long before that. During her childhood in the 1970s, founder Bryony Poulter played with her treasured LEGO® sets, a piano, a milk truck, forklift and a family of people who had round faces and little knobble hands. […]

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The LEGO Group Women of LEGO®

The day The LEGO® Group turned its focus to girls

LEGO® play has always been a joyful and imaginative building experience for both girls and boys. But while many sets that boys could identify with were developed over the decades, it took The LEGO® Group several attempts to come up with a girls range that worked.  In fact, 90% of the LEGO® customer base before 2011 […]

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About Us Women of LEGO®

Girls love building LEGO® sets too!

LEGO® play is by no means reserved for boys. This couldn’t be better demonstrated than in the fact that Kiddiwinks’ own founder is Bryony Poulter, who herself grew up building LEGO® sets. This Women’s Month, we get talking to her about her insight into the wonderful world of LEGO® bricks. Why do you love LEGO® […]

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Uncategorised

This is how you should be storing your LEGO® collection

Turn dreary clean-up time into a fun activity for everyone with these amazing LEGO® storage pieces from ROOM Copenhagen. There’s no question that LEGO® sets are an absolute essential in every household. But, ask anyone who’s stepped on a stray LEGO® brick and they’ll tell you just how important it is to pick up those sneaky […]