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About Us

The story of our LEGO® passion

The Kiddiwinks LEGO® brand might have been solidified in 2001, but the truth is our LEGO®  passion began long before that. During her childhood in the 1970s, founder Bryony Poulter played with her treasured LEGO® sets, a piano, a milk truck, forklift and a family of people who had round faces and little knobble hands. […]

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The LEGO Group Women of LEGO®

The day The LEGO® Group turned its focus to girls

LEGO® play has always been a joyful and imaginative building experience for both girls and boys. But while many sets that boys could identify with were developed over the decades, it took The LEGO® Group several attempts to come up with a girls range that worked.  In fact, 90% of the LEGO® customer base before 2011 […]

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Uncategorised

This is how you should be storing your LEGO® collection

Turn dreary clean-up time into a fun activity for everyone with these amazing LEGO® storage pieces from ROOM Copenhagen. There’s no question that LEGO® sets are an absolute essential in every household. But, ask anyone who’s stepped on a stray LEGO® brick and they’ll tell you just how important it is to pick up those sneaky […]

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Seasonal

What to get up to in the winter school holidays

School’s out for… winter! Which means there’ll be plenty of screen-time, sleeping in and maybe just a little bit of boredom. Avoid the dreaded moans of “I’m bored” by getting your kids stuck into building that challenging LEGO® set they’ve had their eye on all term. Get engineering For the older kids, LEGO® Technic™ offers […]

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Seasonal

Great LEGO® build ideas for the holidays

It’s the summer holidays. While the kids might be jumping for joy, parents can’t be blamed for feeling just a little overwhelmed at the idea of keeping the kids entertained and out of trouble for 7 long weeks. We have you covered, with a few fun LEGO® and LEGO DUPLO® projects that offer up plenty […]