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About Us

The story of our LEGO® passion

The Kiddiwinks LEGO® brand might have been solidified in 2001, but the truth is our LEGO®  passion began long before that. During her childhood in the 1970s, founder Bryony Poulter played with her treasured LEGO® sets, a piano, a milk truck, forklift and a family of people who had round faces and little knobble hands. […]

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The LEGO Group Women of LEGO®

The day The LEGO® Group turned its focus to girls

LEGO® play has always been a joyful and imaginative building experience for both girls and boys. But while many sets that boys could identify with were developed over the decades, it took The LEGO® Group several attempts to come up with a girls range that worked.  In fact, 90% of the LEGO® customer base before 2011 […]