Discover your LEGO® favourites the old-fashioned way

kids playing duplo train lego

Our fast-paced technological age means that kids are spending more time in front of a screen and less time learning to solve problems with their own hands and ingenuity.

Technology certainly has its place and knowing how to use it is an essential skill for kids these days. But so too, is the ability to create, discover and learn spatially.

We’ve all heard the long list of benefits of LEGO® play. Not only does it improve fine motor skill, (an essential and often under developed skill in young children), but it also helps kids to interact well with each other, forming relationships based on sharing and teamwork.

LEGO® play is versatile

It can be about teamwork or solo problem solving. It can be totally fantasy-driven, focused on free-building to create whatever you dream up, or it can be about following instructions.

It’s about being in the moment

Playing with LEGO® blocks and sets is always interactive and demands focus right then and there. Watch any young child absorbed in their LEGO® building task and you will understand the importance of losing yourself in the creation so completely, discovering the laws of physics and geometry and the wonders of creativity along the way.

Visit our stores to discover, play and learn

That’s why we’ve taken care to set aside interactive play areas in three of our four stores. We also hold regular LEGO® builds, as all of this encourages kids (and adults!) to immerse themselves in the wonders of LEGO® play.

What you’ll find:

  • Interactive LEGO® wall with troughs of bricks for free build activity that includes mosaic building
  • LEGO® Play tables
  • LEGO® DUPLO pit
  • LEGO® Club availability to sit and build one of a selection of complete sets provided for building on-site at tables

These school holidays, stop by our stores in Habitat Centre, Somerset West, Blue Route Mall and Willowbridge Shopping Centre where you’ll find piles of LEGO® blocks to build from. It’s a good diversion for the kids, and by good, we mean genuinely constructive learning through play!

Our interactive areas are always overseen by a designated Kiddiwinks staff member, and we encourage parents to stay and even join in.

Find a store near you by visiting

Leave a Reply

Your email address will not be published. Required fields are marked *